The attributes of a
transnational company -
(1) INVESTMENT IN
FOREIGN OPERATIONS : -
Company have investment in foreign
operations i.e. It operates in more than one country /
nation.
(2) CENTRAL CORPORATE
FACITLITY : -
These company
enjoys a central corporate facility in one country. All the individual foreign market
reports to the corporate
facility.
(3) DECISION MAKING
PROCESS : -
All the decision
relating to individual market in different nations are authorized to make decisions
individually.
(4) MARKETING
POWER : -
Each individual
market enjoys the marketing power for its products &
services.
(5) RESEARCH AND DEVELOPMENT
ACTIVITY : -
Research and
Development activity are carried out by the individual foreign
market.
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