What measures can an employer take to design a customer service job to make it both efficient for the company and motivating for the employee?

In market any employers should think how much satisfaction
their customers are having with their products/Services? Because the main aim of any
customer sevice 's job is to see they are going with a smile.Butr there are some issues
to be considered before thinking of customer's;
satisfactions.

How the satisfaction of a customers derived?
Is only through Customer service processes? I hope there something beyond this.Customer
satisfaction not always linked customer service job of ant company and their employees
efficiency.because,even though the product quality is high and price is affordable yet
customers are limited with their income range and natural basic
needs.

If any product/service quality is good and
affordable customer may not think of how your sevice to them.go with
smile.

If product/service quality are good but not
affordable,even they want to buy, customers look at your service rendered to them.go
with little ambiguity.

If product/service quality are
worst  and not affordable,service rendered to them was excellent then no customer would
come back to you.

For any business the quality and
affordability is prominent and basic tenet for customer satisfaction.only service aims
at to customer's satisfaction is always subservient to the quality and
price.

For Example:

If in any
restaurant with air-conditioned with sexy/polite and efficient employees renders service
but offered three days back left-out food may leads to somany problems for both
employees and employers however effiecient and qualified they
are.