When starting a business, why may a cheap location for the business not always be the best location?

The reason for this is because there are aspects to a location
other than price that make a huge difference in determining whether that location is good. For a
retail business, the most important thing is the ease with which customers can get to the
location. With a manufacturing concern, a bigger factor might be access to
transportation.

Imagine starting up a restaurant. If you had a
choice between a cheap location out on a quiet street where no one ever goes and an expensive
location on a busy street with lots of foot traffic, which one do you think would be better? Or
imagine if you have a business that needs to get large supplies of raw materials. An expensive
location on a railroad line would be much better than a cheap location away from
tracks.

These types of factors are much more important than price in
finding a good location for a business.