What are the major steps in developing effective marketing communications?

As a college senior and probably a business or marketing
major, this is a question that sounds like it is directed towards specific class or
textbook information, so keep that in mind as you read my answer, and tailor it to fit
what your instructor wants.

Step 1:  Set objectives for the
campaign.  Do you want to increase sales? Brand recognition?  Public good
will?

Step 2: Identify a market demographic for the
campaign - at which population will this campaign be aimed
at?

Step 3:  Plan to coordinate your marketing campaign
with other events and efforts, such as sales, holidays and other marketing efforts in
different media

Step 4:  Develop a specific marketing
plan.  Which media will you use?  How will your dollars be most cost effectively spent? 
When will the timing of the campaign take place?

Step 5:
Implement measures and strategies that can accurately track the success/results of your
campaign.

Step 6: Evaluate successes and flaws and make
adjustments to future plans.