What values do airlines customer business and leisure travelers seek when they buy a ticket

Both business and leisure travellers seek basic transportation
with associated service features like safety, comfort, reliability, speed and punctuality. The
major difference in the characteristics of these two types ob airlines customer is in the
flexibility of their demand and the extent to which the travel can be
preplanned.

Business traveller have comparatively more rigid travel
and often they need to travel at short notice. Because of this business travellers are usually
not able to change their travel plans to take advantage of discounted fares available either for
early booking, or for the seats on specific flights remaining unbooked till very close to the
flight timing. Thus the business travellers need the ability get required reservations on short
notice.

In contrast, the leisure travellers can be of two opposing
types. One type is the traveller that plans its holidays well in advance. These travellers shop
for best prices offered on early bookings. The other type is opposite of this. These may be
generally young people not travelling with family. They are ready to plan their leisure travel at
very short notice to take advantage of the highly discounted fare offered for filling up seats on
airlines that remain vacant till very close to the flight
timings.

It is important to note that prices are important for both
business and leisure traveller, but inflexibility of travel plans makes it difficult for the
business traveller to take advantages of discounted fares to the extent the leisure traveller
can.