By June 1776, the representatives of the thirteen colonies of
the Continental Congress were well versed in the art of political discourse. After almost two
years of a valiant 'tug of war' between the factional colonial representatives, it was clear that
independence was eminent. The only questions left to answer were who was to write the declaration
to England, what the document should include, and how it was to be distributed to the colonies so
that it would ascertain the greatest positive impact?
The answers:
Thomas Jefferson would author the document, however Ben Franklin and John Adams served as the
document's most critical editors. According to Franklin and Adams it was imperative that the
document only address the issue of independence, even though Jefferson's draft included a wide
range of additional issues. Last but not least, Franklin, Adams, Jefferson, and several others
had to 'market and advertise' the document throughout the colonies, which were comprised of
patriots, loyalists, and what I call the undecided. Each one of these groups held great care with
regard to their political opinion. This was why the delegates of the Continental Congress decided
to have the Declaration of Independence printed and distributed throughout the colonies at the
same time. In addition, the document was read in the 'town squares' throughout the colonies. How
better to market, advertise, as well as motivate those who were uncertain about their feelings
of 'independence' than by a universal inter-colonial reading of the
document.
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